Yay, Yagoot

I finally made it to the new Yagoot store in Rookwood Commons last night and I agree with Polly: It's amazing. I got the original flavor with strawberries and cocoa pebbles and it was like breakfast, only better. Seriously, if they served Yagoot in the deli in the lobby of the Enquirer building, I'd probably get that exact combination every morning. (They have fruity pebbles, too.) It tasted totally unlike any frozen yogurt I've ever had -- it's the whole tangy/tart thing -- but it's so, so good. There was a wait at 8:30 last night, so I predict long lines once it really starts warming up. Also, the place is just so cool looking, with lots of bright yellows, greens and oranges and modern furniture. I only wished they had outdoor seating (maybe they'll add it at some point?).

A commenter on Polly's last Yagoot post asked about the ingredients, so here's what's in the original flavor, according to one of the cards they have by the cash register: Skim milk, sugar, corn syrup, water, cream, whey, stabilizer (mono and diglycerides, guar gum, cellulose gum, carrageenan) and active yogurt culture. The coffee flavor also has natural and artificial flavors, caramel color, water and propylene glycol. Both flavors contain live active yogurt cultures. And it only has 120 calories and 1 gram of fat per 1/2-cup serving, but even the small appears to be at least a 1-cup serving (plus you have to factor in whatever toppings you get). But who cares when it's this good?

And on a related note, here's a hilarious critique of the marketing of yogurt to women. So far Yagoot's marketing seems refreshingly non-gender-specific.