pacific moon turns more sushi-esque

Received an email from Pacific Moon touting their extended sushi hours:

We are now serving the entire dinner and sushi menus until 2 am everynight! Please order by 1:30.
Our sushi bar will now be open from 12 pm until 2am daily.
We also have New daily lunch specials from the Sushi Bar.
All lunches include House Salad.
SUSHI LUNCH ........................................$10
Choice of: California Roll or Spicy Tuna Roll
4 pieces of Sushi: (1) Tuna (1) Salmon (1) Snapper (1) Shrimp
SASHIMI LUNCH...............................$12
Choice of: California Roll or Spicy Tuna Roll
6 pieces of sashimi: (2) Tuna (2) Salmon (2) White Tuna
MAKI LUNCH..................................$12
California Roll , Philadelphia Roll, and Avocado Cucumber Roll
SUSHI RICE BOWL..........................$12
Choice of Eel, Tuna, or Salmon

I continue to be bummed that they have turned away from dim sum (since not many other spots in town really serve it). Have never worked in the restaurant industry, but I think this is a factor of making money, and sushi sells. Sigh. This was the one thing about Asian restaurants that amazed me when I moved back to the States a couple years ago. In Asia, if you serve Thai food, you serve Thai food. If you serve sushi, you serve sushi. There's no hodgepodging it.