From Polly's helpings column...
Frisch’s Big Boy uses its tartar sauce creatively. Not only in its fish sandwich, but also in its Big Boys and other burgers. If you have even more creative uses for Frisch’s tartar sauce, enter it in a contest sponsored by Frisch’s. Submit to email@example.com or send to P.O. Box 1013, Cincinnati, OH 45201. Include name, address, e-mail and telephone. It can be for anything you want, it just has to have Frisch’s tartar sauce in it. Entrants can win Big Boy coupons – along with fame and acclaim.
It's not creative, but I love Frisch's tartar sauce on super-hot, super-crispy, salty fries... That's about... what...? 1.8 million points?
People do weird things for contests like this. Goetta fudge, for example. I dare someone out there to put tartar sauce in fudge. I wonder if they have a minimum of sauce that you have to use. Heck, I could put a teaspoon of tartar sauce in brownies and who would be the wiser, save for the errant supertaster who happened to get a mouth full of pickle and chocolate?