Whole Foods stages parmigiano reggiano revolution
Good news for cheese lovers, bad news for the lactose intolerant.
Whole Foods (aka the former Wild Oats) is staging a revolution of that deliciously pungent cheese. Are they stringing up those that pass off the putrid stuff in shaker cans as the real thing? Are they punishing those that call it parm? (I vote they outlaw the powdered crud that most of us ate growing up. Sounds like a good revolution to me.)
Nope, they're trying to set a world record for cracking open 270 hand-selected wheels of two-year-aged Parmigiano Reggiano.
Why? "In a world of mass-produced food products, we are proud to offer a true hand-crafted work of art. That’s a reason to celebrate!"
Sounds good to me!
"Whole Foods Market cheesemongers will demonstrate the ancient art of “opening happiness” or breaking into its crown jewel of cheeses with the traditional method that preserves its salty, crunchy, crumbly internal crystalline structure, which is left intact. Parmigiano Reggiano samples, wine pairings, and recipe ideas will also be offered."
The details:
WHEN: April 12 from 3 p.m. to 4 p.m.
WHERE: Whole Foods Market specialty/cheese department
2693 Edmondston Rd. (513) 531-8015
5805 Deerfield Rd. (513) 398-9358
posted by Stepfanie at 3:25 PM
3 Comments:
at 3:39 PM 
Amber said...
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at 3:44 PM 
Kelly said...
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at 4:33 PM 
Stepfanie said...
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Post a Comment*This sounds like so much fun! Unfortunately, I will have to just hear about it because there are other events I have tickets to going on that same day. The Bockfest Prohibition Resistance Tour is rescheduled for that day and also the Subway Tours sponsored by the Museum Center. Somebody cut the cheese for me! :)
I know you were just opening with a joke, but actually, even the lactose-intolerant can enjoy Parmigiano Reggiano (in moderation)! Hard cheeses have less lactose in them than soft cheeses, so they don't affect the system as much.
Oh, yeah. As one who is lactose-challenged, I know that well. Yogurt, good. Ice cream, bad. Parmesan, good. mozzarella, bad. :)
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