Upscale casual versus national chains
The topic of upscale casual places versus national chains has come up more than once this week.
What I've heard:
How are local restaurants supposed to compete with $12.99, 3-course meals?
What do we do to let people know we're not more expensive than a chain?
How do we get people to choose us over them?
So what do you think? Are you anti-chain? Based on what I read on the blog, I think a lot of us lean that way.
I don't really eat in chain restaurants here, but I do when I'm in other cities visiting family. Surprisingly, I don't come from a foodie family. With the exception of my sister, no one in my family likes spice, sushi or anything out of the ordinary. Plus, when there's a group, I think people assume it's easier to accommodate everyone at a chain restaurant.
What do you think? Why choose a chain over a local restaurant?