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Enquirer Weekend editor Julie Gaw tends to order the same dish every time she eats at a restaurant, but periodically ventures out to discover something new and fabulous. After living in China, Hong Kong, the Philippines and Thailand for more than 8 years, she craves tasty Asian food. E-mail her at jgaw@enquirer.com.

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Communities reporter Rachel Richardson is on a mission to prove vegetarians eat more than lettuce. She shares both her graduate work on American food culture and food-related news.. E-mail her at rrichardson@enquirer.com.

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Tuesday, December 11, 2007

Wild Oats/Whole Foods

The Wild Oats in Norwood and Deerfield Township are changing more each day in preparation for their transformation into Whole Foods Markets.
First came additional prepared foods, for which Whole Foods is known. Then came additional produce and flora, along with Whole Foods packaging, baked goods and uniforms for employees. The stores will get new Whole Foods signs by the end of January. More nonperishable, private-label items will appear on store shelves next month.
The Wild Oats Web site is gone, too; you're immediately redirected to the Whole Foods site. I talked to the Mid-Atlantic region's marketing director, Sarah Kenney, and she said there's no national plan for the changeover; each region is progressing at its own pace.
She's coming here soon and we're going to do a store tour. I see a video in our future...
Have you noticed the changes at Wild Oats? Do you shop there?

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at 4:54 PM Blogger Duke Danbury said...

I was there last week and didn't notice anything until I was checking out, all the cashiers had Whole Foods shirts/bibs on.

I've never been in a Whole Foods so I don't know if this is a good thing, bad thing or something I'll never notice.


at 10:40 AM Blogger Stepf said...

I think it's a good thing. Whole Foods Markets are usually supermarket-sized, so they have space to devote to health food, along with mainstream foods, gourmet goodies and other treats. I just hope that the health foods aren't given less real estate in favor of a larger deli or ice cream case. Granted, there are other, cheaper places to shop for health foods (and I do shop at the other places, too), but Wild Oats/Whole Foods is convenient for me.

at 10:52 AM Blogger Lauren Bishop said...

Any word on whether the prices at Whole Foods will be any lower than at Wild Oats? That's why I haven't been there in forever...

at 8:30 AM Anonymous nicejewishgirl said...

The nickname for Whole Foods is "Whole Paycheck" so I doubt if their prices will be any lower.

at 11:33 AM Anonymous Anonymous said...

I lived in Chicago for a few years and have just moved to Cincinnati. Many of the early Chicago stores are much smaller than large supermarkets, but seemed to have everything I needed and devoted a high portion of the store to produce. A few things I noticed about Wild Oats when I first moved was that it was absolutely more expensive than Whole Foods and the produce selection was terrible. I was in the Norwood store recently, and while they had a bit more organic produce, it was still not as good as Bigg's Hyde Park. The biggest problem with the Norwood store is its inconvenient location. I loved that many of our Whole Foods in Chicago were easily reachable on foot or bike. Walking through the pedestrian unfriendly Rookwood is scary.

at 9:10 AM Anonymous Anonymous said...

I've been to many Whole Foods around the country and I've never seen food like what is at the Cincinnati WildOats/Whole Foods: there are some good new items but much more disgusting items...what is going on?

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