Mmm...brunch...

One of the pleasant surprises I discovered upon moving to Cincinnati 3 1/2 years ago was the large number of breakfast/brunch/lunch-only restaurants here -- there's nothing I love more than a leisurely weekend brunch. It's a pretty competitive market, as evidenced by this press release I received from First Watch today. (I like First Watch and everything and will probably sign up for this if only to get a free meal, but I think my favorite "daytime-only" eatery is Daybreak in Hyde Park Plaza. What's yours?)

FIRST WATCH GETS CONNECTED WITH NEW WEBSITE AND CUSTOMER E-LOYALTY PROGRAM

Daytime Café Rewards Customers with e-Loyalty on June 18

BRADENTON, FLA. (June 19, 2007) – First Watch, the nation’s fastest-growing daytime-only restaurant, enhances its commitment to serving "You First" with the launch of a new website and customer e-loyalty program on Monday, June 18.

"Our new website is a way to effectively communicate all that First Watch has to offer through a consistent image and brand," said Chris Tomasso, Chief Marketing Officer for First Watch Restaurants, Inc. "We are also pleased to become more connected with our customers through our new e-loyalty program."

First Watch is now expanding its community of customers by launching the First Watch Sun eClub, an e-mail-based customer loyalty program. Sun eClub provides incentives to regular First Watch guests by sending e-mails with the latest company happenings, featured menu items and even personalized greetings on birthdays and anniversaries. Customers can register online or at any First Watch restaurant, and they will receive a free menu item for signing up.

The new website, www.firstwatch.com, is a user-friendly, visually appealing and interactive solution for guests seeking more information about First Watch restaurants. The site now features vivid pictures of First Watch menu items, enhanced printable carry-out menus for each of the more than 70 locations, a search function, and an online newsbureau equipped with a downloadable media kit and an image request section. Reinforcing First Watch’s commitment to freshness and health, the site also features full nutritional information and highlights the menu’s gluten-free options.

First Watch offers a smoke-free, attractive environment and specializes in daytime dining with unique breakfast, brunch and lunch creations freshly prepared to order. The company recently introduced its new Sunrise Select Premium Blend of 100% Columbian coffee, hand-selected for its rich worldly flavors and pleasant aromas. Complimentary WiFi Internet access is also available at all First Watch restaurants.

First Watch Restaurants, Inc. is one of the largest, privately owned, daytime-only restaurant companies in the United States. Headquartered in Bradenton, Fla., First Watch has set the standard for quality daytime dining since its inception in 1983. It is the frequent recipient of "Best Of" accolades in cities where it operates. Currently operating 74 restaurants in 11 states, general expansion plans call for several new locations to open in 2007.